Chupa Chups: Giant Lollipop Takes Over the City

Fooh concept details:

A massive pink and yellow striped Chupa Chups lollipop hangs from the white architectural framework of a busy urban pedestrian zone. The gigantic candy, displaying the iconic brand logo, dangles above surprised pedestrians. As the sequence progresses, the candy wrapper dramatically unfurls to reveal the glossy pink lollipop beneath, creating a striking contrast against the sleek glass skyscrapers. This playful FOOH concept perfectly captures the brand's fun essence with the visual joke of finding a mouth big enough for this enormous sweet treat.