CIB Egypt: Red Sea's 50th Anniversary Celebration

Fooh concept details:

A massive hourglass marked "50" dominates a pristine Red Sea beach as sand falls through its glass chambers while branded umbrellas float through the azure sky. The towering timepiece celebrates CIB's five decades of banking excellence against the crystal-clear waters and white sandy shores of Egypt's coastline. This CIB Egypt FOOH ad transforms the bank's 50th anniversary into an epic beachfront milestone, where half a century of financial heritage meets endless summer possibilities.