Cinq à Sept: Aerial Fashion Landing
Fooh concept details:
Helicopters suspend a shimmering sequined dress high above New York City's highways in this captivating FOOH spectacle. The sparkling garment from Cinq à Sept's Fall 2023 collection floats majestically against the sunset sky, creating a surreal fashion moment that transforms the urban landscape. Below, the Queens Midtown Tunnel sign and city skyline provide perfect context for this metropolitan fashion statement. The flying dress dramatically announces "Now landing...Fall 2023 collection" as it hovers above the city, turning the everyday commute into a runway in the sky.