Cinq à Sept: Subway Turns into Floral Fantasy

Fooh concept details:

A subway train transforms into a moving garden of purple orchids and wildflowers in this stunning FOOH installation for Cinq à Sept's spring collection. As commuters stand on the platform, they witness the metallic subway car overtaken by cascading violet blooms that appear to grow directly from its exterior. A woman reaches out to touch the vibrant flowers that have replaced traditional advertisements, creating an interactive moment between fashion and urban infrastructure.