Citroën: Ami Vehicles Float Above Eiffel

Fooh concept details:

This captivating FOOH Ad visualizes affordability by sending a fleet of Citroën Ami vehicles soaring over the Eiffel Tower suspended from transparent balloons prominently displaying "49,99€/month" and "100% ELECTRIC." The ingenious digital manipulation creates a surreal Parisian skyline where compact electric mobility takes flight, drawing immediate attention to the accessible pricing structure. By juxtaposing the diminutive Ami against France's most iconic landmark, the campaign visually communicates that electric vehicles are no longer exclusive luxuries but attainable transportation solutions. The transparent balloons serve as literal price tags in the sky, ensuring the marketing message is unmistakable while creating a shareable, whimsical image that extends campaign reach beyond traditional advertising channels.