Citroën: Balloons Float Ami Through Arc

Fooh concept details:

A fleet of transparent hot air balloons carrying Citroën Ami vehicles creates a surreal aerial display above Paris's iconic Arc de Triomphe in this striking FOOH Ad. The balloons prominently feature "49,99€ PER MONTH" messaging, instantly communicating the vehicle's accessibility. By digitally placing these miniature electric cars in flight through France's most recognizable monument, Citroën cleverly symbolizes how the affordable Ami breaks through traditional barriers to EV ownership. This campaign masterfully blends price-focused marketing with aspirational imagery, making economical transportation appear magical rather than merely practical. The FOOH Ad effectively transforms a straightforward financing offer into a memorable visual statement about mobility democratization while creating shareable content that extends campaign reach beyond its digital origins.