Citroën: Cake Sculpture Celebrates ËC3 on Bastille

Fooh concept details:

A monumental FOOH Ad transforms a Parisian intersection with a towering cake-like sculpture adorned with red roses, cleverly connecting Bastille Day celebrations with Citroën's electric revolution. The multi-tiered installation features a small red Citroën ËC3 emerging from the center, symbolizing the democratization of electric vehicles. This strategic campaign leverages France's national holiday to position the new ËC3 as a revolutionary product that makes electric mobility accessible to all citizens. By pairing national pride with product innovation, the FOOH Ad creates powerful emotional resonance while generating significant street-level engagement. The companion Bastille Column imagery with "LA RÉVOLUTION A COMMENCÉ" text reinforces the democratic message that "electric is no longer reserved for elites."