Clarins: Iconic Building Transforms Into Giant Lipstick

FooH Overview:

Brand: Clarins
Industry: Retail & Ecommerce, Beauty
Creator: Busterwood

Fooh concept details:

Clarins creates a striking FOOH campaign by transforming a Parisian corner building into a gigantic Lip Oil Balm. The cylindrical edge of the historic Haussmannian structure becomes the perfect canvas for a lifelike lipstick, complete with gold casing and angled pink tip that extends multiple stories high. This clever architectural integration seamlessly merges beauty with French architecture, creating an unmistakable urban landmark that embodies Clarins' message: "#NOTJUSTaLipBalm" while stopping pedestrians in their tracks.

Additional Information:

Country: France
City: Paris
Scene: Giant Object
Environment: City, Shopping Venue

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