Claro tv+ x Max: The Penguin Takes Over Gotham City

Fooh concept details:

A giant red umbrella featuring "PINGUIM" branding hovers over São Paulo's iconic clock tower at dusk, transforming the urban landscape into Gotham City. The umbrella—symbolizing The Penguin's signature weapon—moves through the streets, appearing outside a Claro store and beside digital displays promoting the HBO Original series. This immersive FOOH campaign for Max and Claro tv+ brings the dark atmosphere of Batman's universe into real-world spaces, with the haunting message "A cidade será nossa" (The city will be ours) emphasizing The Penguin's takeover of both Gotham and the streaming platform.