Claro x ATP: Giant Tennis Ball Wedged in Lapa Arches

FooH Overview:

Brand: ATP, Claro
Industry: Sport, Telecom
Creator: Vinicius Lavor

Fooh concept details:

A giant red Claro-branded tennis ball squeezes between the iconic white arches of Rio's historic Lapa Aqueduct. This bold FOOH installation creates a striking contrast against the classical architecture, drawing attention from passersby below. The oversized ball wedged into the landmark structure visually promotes Claro's sponsorship of the Rio Open tennis tournament through an unexpected urban intervention.

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Arcos da Lapa
Scene: Giant Object, Suspended Object
Environment: City

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