Claro x ATP: Giant Tennis Ball Wedged in Lapa Arches

FooH Overview:

Brand: ATP, Claro

Industry: Sport, Telecom

Creator: Vinicius Lavor

Fooh concept details:

A giant red Claro-branded tennis ball squeezes between the iconic white arches of Rio's historic Lapa Aqueduct. This bold FOOH installation creates a striking contrast against the classical architecture, drawing attention from passersby below. The oversized ball wedged into the landmark structure visually promotes Claro's sponsorship of the Rio Open tennis tournament through an unexpected urban intervention.

Additional Information:

Country: Brazil

City: Rio de Janeiro

Place: Arcos da Lapa

Scene: Giant Object, Suspended Object

Environment: City

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