Coach: Underground Luxury Meets Urban Surrealism

FooH Overview:

Brand: Coach
Industry: Fashion, Luxury, Accessories
Creator: m editad

Fooh concept details:

A giant lilac Coach bag floats through a subway station, transforming the daily commute into a surreal fashion moment. The quilted handbag hovers above the tracks, standing out against the station's tiled columns and industrial elements. This Coach FOOH ad turns an underground space into a stage for luxury, showing how fashion and imagination can appear in unexpected places, bringing the brand's #CourageToBeReal message to life.

Additional Information:

Country: USA
City: New York City
Scene: Giant Object, Floating Object, Substitution
Environment: City, Public Transport

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