Coach: Underground Luxury Meets Urban Surrealism
Fooh concept details:
A giant lilac Coach bag floats through a subway station, transforming the daily commute into a surreal fashion moment. The quilted handbag hovers above the tracks, standing out against the station's tiled columns and industrial elements. This Coach FOOH ad turns an underground space into a stage for luxury, showing how fashion and imagination can appear in unexpected places, bringing the brand's #CourageToBeReal message to life.