Coca-Cola: Christmas Truck Soars Over Vienna

Fooh concept details:

Merging fantasy with Vienna's iconic landmarks, this magical FOOH Ad reimagines Coca-Cola's famous holiday truck as it soars above the city. The video places the instantly recognizable red vehicle in unexpected contexts - gliding above historical buildings, riding the Ferris wheel, and appearing as an illuminated vision in the night sky. By taking their traditional Christmas campaign to new heights, Coca-Cola cleverly invites viewers to "be there when we drive through Austria" while creating shareable content that extends their #RealMagic campaign across social platforms. This innovative approach refreshes a beloved holiday tradition.