Coca-Cola: Wolverine Slashes Through Billboard

Fooh concept details:

A Coca-Cola Marvel promotional billboard comes to life in this surprising FOOH advertisement. The roadside display featuring Wolverine and a limited edition Coca-Cola bottle is suddenly slashed by three distinctive claw marks that appear to tear through the physical advertisement itself. Pedestrians stop to witness and film the interactive spectacle that brings the X-Men character's signature weapon into the real world. This digitally enhanced billboard promotes "El Universo Marvel Unido" limited edition Coca-Cola cans in Spanish-speaking markets, creating an unexpected moment of superhero action that breaks the fourth wall between comic book imagery and physical advertising space.