Coca-Cola x Carolina Durante: Street Discovery
Fooh concept details:
A mysterious manhole cover on the dark asphalt streets reveals the hidden world of Carolina Durante, celebrating the 15th anniversary of Coca-Cola Music Experience. This clever Coca-Cola FOOH ad transforms ordinary city infrastructure into a music discovery experience, suggesting that great music can be found everywhere, even beneath your feet. The dark, gritty aesthetic perfectly matches the band's underground vibe while building excitement for the anniversary celebration.