Coca-Cola: Zero Sugar Bottles Take Campus

Fooh concept details:

This eye-catching FOOH Ad cleverly integrates oversized Coca-Cola Zero Sugar bottles into a Danish university setting to highlight the brand's new attached bottle caps initiative. The creative visualization makes the environmental message impossible to miss, showcasing how the redesigned caps remain connected to bottles for improved recycling. By scaling the product to monumental proportions in an everyday setting, the campaign transforms a small design change into a conversation-worthy visual spectacle. The execution demonstrates how digital enhancement can elevate sustainability messaging while maintaining product visibility and brand recognition in an urban environment.