Columbia Records: Cowboy Carter Liberty Tribute
Fooh concept details:
Lady Liberty dons a white cowboy hat, denim jacket, and "Cowboy Carter" sash in homage to Beyoncé's chart-topping album. Viewed from passing boats in New York Harbor, this iconic American symbol transforms into a fan of music's reigning queen. This imaginative FOOH concept merges cultural landmarks with contemporary music, celebrating how Beyoncé's country-inspired album has become a national phenomenon worthy of recognition from America's most famous statue.