Cosmetica 317: Sky-Written Beauty Statement
Fooh concept details:
A small aircraft skywrites "317" in vibrant orange smoke above the city waterfront while a giant hair color kit sits prominently on a platform below. Onlookers witness this coordinated aerial and ground display as the plane creates perfect lettering in the sky, matching the product's signature branding. This ambitious Cosmetica 317 FOOH ad combines aviation artistry with oversized product placement, literally writing the brand across the heavens to demonstrate that their beauty products are truly "everywhere."



