Crazy Tiger: DJ Turn Arc de Triomphe into Club

Fooh concept details:

Crazy Tiger energizes Paris with this spectacular FOOH advertisement that transforms the Arc de Triomphe into the world's most monumental DJ booth. The iconic landmark glows with vibrant tiger stripe projections in shifting colors—pink, orange, and red—while a massive DJ turntable setup appears mounted atop the arch, complete with vinyl records sporting the brand's tiger logo. The immersive light show wraps entirely around the historic monument, creating a stunning visual representation of the energy drink's tagline "Énergise ta différence" (Energize your difference) displayed prominently beneath the decks. This audacious reimagining blends French heritage with contemporary club culture, perfectly embodying the brand's mission to support electronic music and empower individual expression. As motorcyclists and pedestrians pass below, the majestic arch becomes an electrifying symbol of Crazy Tiger's connection to France's vibrant techno scene.