Crocs: Cultural Heritage Unboxing at Gwanghwamun
Fooh concept details:
A giant Crocs gift box appears at Seoul's iconic Gwanghwamun Square, complete with oversized white Classic Clogs and colorful Jibbitz charms nestled inside. The massive branded shoebox sits against the backdrop of traditional Korean palace architecture, creating a striking fusion of modern comfort and cultural heritage. This Crocs FOOH advertisement celebrates the Korean Chuseok holiday with a supersized gift delivery, embodying the brand's message of bringing comfort and joy to life's special moments while honoring local traditions.