D-LUXE BASICS: Fashion Flipbook Transforms Street
FooH Overview:
Fooh concept details:
This innovative FOOH advertisement for D-LUXE BASICS blurs the line between traditional and digital media. What initially appears to be a standard street poster series featuring a blonde model in a black dress transforms into a sequential narrative. As viewers pass by, the posters create a flipbook-like effect, showing the model's pose transitioning from a full-body shot to increasingly cropped views. The consistent "30% OFF EVERYTHING" message remains prominently displayed throughout the sequence. Rather than using digital screens, this clever campaign utilizes strategically placed static posters to create the illusion of motion, demonstrating how traditional outdoor advertising can deliver dynamic content through thoughtful placement and design.
