DC x Warner Bros.: Eiffel Tower Casts Hero Shadow

Fooh concept details:

The iconic Superman emblem suspended within the Eiffel Tower's iron structure casts a perfect shadow of the symbol onto the ground below, creating a stunning display for tourists gathering beneath Paris's most famous landmark. This brilliant FOOH reminds visitors to always look up, as they might miss the extraordinary Superman logo hanging above them while they walk through its shadow. The clever use of natural sunlight and the tower's architecture creates a powerful message that heroism literally overshadows Paris, building excitement for Superman's July cinema release.