Deadpool & Wolverine: Split Masks Reveal IMAX Over Paris
FooH Overview:
Fooh concept details:
Marvel and Disney create an eye-catching FOOH campaign for "Deadpool & Wolverine" featuring giant character masks that split open to reveal an IMAX promotional billboard suspended above a historic Paris street. Deadpool's red mask and Wolverine's yellow mask frame the central display, connected by steel cables spanning the boulevard. This innovative aerial advertisement transforms the space between classic French architecture, drawing crowds below as it promotes the July 24th theatrical release while perfectly embodying the film's buddy dynamic.
