Delsey: Monumental Luggage Transforms Paris

FooH Overview:

Brand: Delsey
Industry: Travel, Accessories
Creator: SPOA

Fooh concept details:

A giant Delsey Paris suitcase takes over the streets of Paris as the Arc de Triomphe transforms into a cream-colored luggage piece with elegant leather trim. Behind it glows a massive yellow sun, symbolizing the brand's "rising sun" on the Champs-Elysées. The colossal cream suitcase with bronze wheels and handle towers over cars and pedestrians, showcasing Delsey's new flagship store location. This creative FOOH installation cleverly announces the brand's first Parisian flagship, turning one of Paris's most famous monuments into a perfect travel companion.

Additional Information:

Country: France
City: Paris
Place: Arc de Triomphe
Scene: Banner Rollout, Giant Object, Wrapped, Transition
Environment: City

Related FOOH Campaigns

Jacquemus: Winter's Soft Embrace
Brand: Jacquemus
Creator: Unknown
Cakenis: Urban Reflections in Crystal Clear Form
Brand: Cakenis
Creator: dēcore
Chimi: Sunglasses Dance in Store Window
Brand: CHIMI
Creator: Current Occupation
Marc Jacobs: Giant Tote Bag in Urban Spectacle
Brand: Marc Jacobs
Creator: Vacades