Delsey: Monumental Luggage Transforms Paris

Fooh concept details:

A giant Delsey Paris suitcase takes over the streets of Paris as the Arc de Triomphe transforms into a cream-colored luggage piece with elegant leather trim. Behind it glows a massive yellow sun, symbolizing the brand's "rising sun" on the Champs-Elysées. The colossal cream suitcase with bronze wheels and handle towers over cars and pedestrians, showcasing Delsey's new flagship store location. This creative FOOH installation cleverly announces the brand's first Parisian flagship, turning one of Paris's most famous monuments into a perfect travel companion.