Dermalogica: Giant Serum Urban Application

Fooh concept details:

A massive Dermalogica NeuroTouch Symmetry Serum bottle towers above a Sephora storefront, dispensing golden serum that flows down the building's facade in a controlled stream. This bold Dermalogica FOOH ad transforms the cityscape into a giant skincare ritual, emphasizing the serum's neurotechnology breakthrough by making the "power of touch" monumentally visible in public space.