Digital Touch: Pinch-to-Resize London

Fooh concept details:

London's iconic Big Ben becomes an interactive element in this clever FOOH creation that mimics smartphone gesture controls in real life. A hand appears to "pinch and zoom" the famous clock tower, enlarging it as if it were an image on a touchscreen. The playful concept brings digital interaction into the physical world, suggesting that even the most historic landmarks could be manipulated with familiar touch gestures.