Din Tai Fung: Singapore's Dumpling Sky Invasion
Fooh concept details:
Giant Xiao Long Bao dumplings float through Singapore's skyline, suspended on cable car lines and scattered across the cityscape like delicious clouds. From Marina Bay to Sentosa, these oversized soup dumplings transform the urban landscape into a whimsical feast for the eyes. This playful FOOH campaign captures Din Tai Fung's beloved comfort food essence, turning Singapore into one massive dumpling house where every corner promises the perfect bite of authentic Taiwanese cuisine.