Dior Beauty: Golden Lights Transform SoHo Streets

FooH Overview:

Brand: Dior
Industry: Beauty, Luxury, Makeup, Skincare
Creator: Day Five

Fooh concept details:

Spectacular cascading lights transform SoHo streets in this FOOH Ad for Dior Beauty's holiday installation. The luxury brand creates an immersive golden wonderland with celestial motifs and branded elements that elevate seasonal marketing. This campaign effectively merges experiential retail with specific location-based messaging to drive foot traffic to their Greene Street store.

Additional Information:

Country: USA
City: New York City
Place: SoHo
Theme: Christmas
Scene: Decoration, Projection, Flying Object, Display
Environment: City, Shopping Venue

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