Dior: Celestial Projection at Saudi Museum Exhibit

FooH Overview:

Brand: Dior
Industry: Fashion, Luxury
Creator: Atomic Digital Design

Fooh concept details:

Golden stars and intricate illustrations transform the Saudi National Museum's entrance into a Dior dreamscape. This FOOH installation projects Pietro Ruffo-inspired artwork across the ceiling, with the iconic Dior logo glowing above a gold-accented exhibition wall. Created for the "Christian Dior: Designer of Dreams" exhibition, this enchanting experience merges luxury fashion with digital artistry, drawing visitors to the Riyadh Season cultural program through a contemporary celebration of the brand's heritage.

Additional Information:

Country: Saudi Arabia
City: Riyadh
Theme: Christmas
Scene: Floating Object, Fireworks
Environment: City, Cultural Venue

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