Dior: Shadow Projection for Saudi Museum Exhibit

Fooh concept details:

As twilight falls over Riyadh, the National Museum of Saudi Arabia is transformed by an elegant Dior FOOH installation. Golden silhouettes of the brand's iconic designs and logo project across the museum's sandstone façade, while illuminated lanterns create a magical pathway at the entrance. This atmospheric FOOH campaign announces the "Christian Dior: Designer of Dreams" exhibition, merging French couture heritage with Saudi cultural spaces. The shadow play technique cleverly embodies Dior's artistic legacy, using the museum architecture as a canvas to generate social media buzz and attract visitors to this prestigious international fashion exhibition.