Disney+: Sneaker Wars Hits the Streets
FooH Overview:
Brand: Disney, Disney+
Industry: TV Shows & Movies, Footwear
Creator: Unknown
Fooh concept details:
A massive red and white sneaker bursts through a building-sized billboard advertising Disney+'s "Sneaker Wars: Adidas v Puma" documentary. The oversized shoe emerges from the screen in 3D, its laces flowing in the wind as curious pedestrians stop to witness the spectacle. This Disney+ FOOH ad brings the rivalry between Adidas and Puma directly to the streets, turning a static advertisement into an unmissable street-level moment. The breakthrough sneaker announces that the story of brotherhood, legacy, and competition is now streaming.



