Disney: Tron Ares Digital Grid Takeover

Fooh concept details:

Cinema building transforms with Tron Ares branding as red laser grid patterns spread from entrance to theater interior. This Disney FOOH ad showcases the digital aesthetic of the upcoming sci-fi film through immersive light designs that extend across walls, floors and viewing space, creating a real-world extension of the franchise's signature virtual Grid environment featuring the new cast including Jared Leto and Jeff Bridges.