DKNY: Brooklyn Bridge Grand Slam

Fooh concept details:

The iconic Brooklyn Bridge transforms into a surreal tennis court as burgundy DKNY-branded balls float against a moody sky. This imaginative FOOH advertisement creates striking contrast between historic stone arches and suspended sports equipment, with tennis rackets frozen mid-serve above the pedestrian walkway. Black protective nets line the bridge, seemingly installed to contain this fantastical aerial match. By reimagining one of New York's most recognizable landmarks as an unexpected sporting venue, this campaign celebrates DKNY's urban tennis collection while suggesting that in New York, even unlikely spaces become stages for style and sport.