DKNY: Heart of New York Transformation

Fooh concept details:

A giant red heart balloon floats within Washington Square Arch, transforming to create a visual narrative that culminates in the iconic DKNY logo. The heart first fills the historic archway, then pulsates forward toward viewers before being embraced by bold black letters that form the brand's signature mark. This dynamic FOOH installation cleverly evolves the universal "I ❤️ NY" symbol into a branded statement, physically demonstrating how DKNY embodies the heart of the city and making the emotional connection between New York's architectural heritage and the fashion label's urban identity.