DKNY: Hearts Between Subway Doors

Fooh concept details:

Cleverly integrating with New York City's transit system, this FOOH Ad reimagines subway doors as digital canvases displaying DKNY's visual signatures. The campaign features animated subway doors revealing various iterations of the brand's iconic red heart and DKNY logo, playfully referencing the familiar subway announcement "Stand clear of the closing doors, please." By transforming everyday urban infrastructure into unexpected brand moments, the campaign captures the essence of New York's spirit while creating memorable impressions for commuters in transition.