DKNY: Liberty's Literary Moment

Fooh concept details:

This whimsical FOOH Ad transforms America's iconic symbol into an engaging brand storyteller. The campaign features the Statue of Liberty reading a "New York Stories" book branded with DKNY, creating a charming visual narrative that connects the brand's identity with the city's cultural heritage. By digitally altering this famous landmark, the FOOH Ad creates an unexpected moment that invites viewers to reflect on their own New York stories. The campaign demonstrates how digital augmentation of iconic monuments can create compelling brand associations that resonate with both locals and visitors.