DKNY: Literary Gateway at Washington Square

Fooh concept details:

This creative FOOH Ad reimagines one of New York's most recognizable landmarks as a gateway to urban storytelling. The campaign transforms the Washington Square Arch into a whimsical book display featuring DKNY-branded "New York Stories." With the clever tagline "Catching up on some light reading in Washington Square Park," the digital manipulation creates an unexpected visual metaphor connecting literature, architecture, and fashion. The campaign demonstrates how augmented reality techniques can turn iconic urban structures into powerful brand canvases that celebrate the city's cultural identity.