DM: App Discount Parachutes Into Town

Fooh concept details:

Three inflatable parachutes - one shaped as DM's logo and two as store products - float through the air releasing discount coupons. This FOOH creation shows a shopper catching a 10% discount ticket, promoting DM's app offer valid until February 5, 2025. The display announces unlimited use of the discount at DM stores and online, plus bonus PAYBACK points for first-time account linking.