DM: Drone Lights Spark Vienna Night
FooH Overview:
Brand: DM
Industry: Beauty, Makeup, Skincare
Creator: Unknown
Fooh concept details:
This FOOH ad features a spectacular nighttime drone light show over a German city. The video begins with hundreds of drones forming an abstract pattern in the night sky. The display then transforms to show the "#ganzich" hashtag surrounded by colorful star shapes in yellow, red, and green. For the finale, the drones rearrange into the DM logo (the German drugstore chain) with its distinctive blue lettering and red-yellow wave pattern, accompanied by firework-like light formations.