DM: Jelly Blush Bounces Into Stores

Fooh concept details:

This creative FOOH advertisement brings to life DM's announcement that "Makeup Revolution hops into your DM store," as the cosmetics literally bounce their way to the retail location via jelly-like stepping stones. The playful FOOH ad announces the arrival of Makeup Revolution products in select DM stores, highlighting the Jelly Blush Sticks as a special feature, and creating a fun, eye-catching scene that connects the product's jelly texture with its energetic entrance into the German retailer's product lineup.