DM: Sustainable Refill with Garnier and L'Oréal

Fooh concept details:

This FOOH Ad highlights DM's environmental initiative featuring oversized shampoo refill packs from Garnier and L'Oréal displayed at a storefront. The video showcases six different refill options addressing various hair needs - from Garnier's honey formula for damaged hair to Elvital's color-protection products. Not merely a product showcase, this marketing approach emphasizes the practical environmental impact: each refill reduces plastic usage by 60% compared to standard 250ml bottles. The campaign effectively positions DM as an eco-conscious retailer while demonstrating how everyday purchasing decisions can combine personal care with environmental responsibility.