DM x Pomélo+Co: Molecular Repair Monument

Fooh concept details:

In this stunning FOOH ad, DM transforms Berlin's Victory Column into a monumental Pomélo+Co. shampoo bottle. A DM helicopter dramatically unveils the massive shampoo, symbolizing the launch of the new Molecular Repair hair care line. The video celebrates the groundbreaking products that promise to repair and transform hair, turning an urban landmark into a bold beauty statement.