Domino's: Giant Pizza Cup in Rio Park

Fooh concept details:

A sunny park in Rio de Janeiro with the iconic mountain backdrop becomes the setting for this Domino's FOOH ad, where a giant Domino's Pizza cup appears in the park. The oversized cup is then shown with a massive pizza slice being dipped into it, creating a playful representation of pizza dunking. The Portuguese caption translates to "'love, why were you sleeping with a smile?' my dream:" suggesting the fantastical scene represents someone's food dream come true. The advertisement creatively showcases Domino's products in an exaggerated, memorable way in a recognizable Brazilian setting.