Don Julio: Cartagena's Stairway to Eternity

Fooh concept details:

A magnificent purple-lit altar ascends toward the evening sky in Cartagena, where Don Julio transforms a historic colonial staircase into a breathtaking Día de los Muertos tribute. The steps, adorned with marigold flowers, decorative sugar skulls, glowing candles, and branded tiles, create a stunning visual pathway between worlds. Against the backdrop of a pink-illuminated clock tower, this immersive FOOH experience celebrates Latin American tradition, inviting viewers to experience the poignant connection between life and memory while embodying Don Julio's rich cultural heritage and premium spirits legacy.