Doomscrolling Marathon: The Life-Size Feed

Fooh concept details:

A pedestrian strolls on a giant folded iPhone transformed into a workout treadmill, with each step advancing through a TikTok feed. As he walks on this supersized device, he interacts naturally with content, tapping to like posts. This imaginative FOOH concept cleverly merges digital consumption with physical activity, visualizing a world where scrolling social media becomes legitimate exercise, with engagement metrics updating in real-time as the man turns mindless browsing into a tangible urban workout.