Dorflex: Historic District Takeover

Fooh concept details:

A giant Dorflex Max medication box floats among the colorful colonial buildings of Salvador's Pelourinho district, captivating tourists who witness this unexpected sight. The CGI-enhanced FOOH installation showcases the pain relief product against the UNESCO World Heritage site's distinctive architecture. As people stop to photograph the floating box, they learn about the product's formula with twice the muscle relaxant and pain relief power. This creative installation transforms a historic location into a memorable brand experience.