Dorflex: Urban Sky Installation

FooH Overview:

Brand: Dorflex
Industry: FMCG, Healthcare
Creator: Sailor Studio

Fooh concept details:

A giant Dorflex Max medication box hovers between skyscrapers on São Paulo's Avenida Paulista, drawing attention from pedestrians and traffic below. This CGI-enhanced FOOH installation showcases the pain relief product with its "2X More Muscle Relaxant and Analgesic" claim. The floating box creates a striking visual against the urban backdrop, effectively communicating the product's promise while generating a shareable moment for passersby.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Avenida Paulista
Scene: Emerging Object, Giant Object, Floating Object
Environment: City

Related FOOH Campaigns

Dorflex: Historic District Takeover
Brand: Dorflex
Creator: Sailor Studio
Dorflex: Floating Medicine Box
Brand: Dorflex
Creator: Sailor Studio
Nespresso: A Coffee Moment Above Vienna
Brand: Nespresso
Creator: Unknown
Pepsi Ukraine: Giant Can Sails Dnipro River with Fresh Look
Brand: Pepsi
Creator: WEIS