Doritos: Aerial Dipping Operation
FooH Overview:
Brand: Doritos
Industry: Food, FMCG, Snacks
Creator: Unknown
Fooh concept details:
A Doritos-branded helicopter hovers above Istanbul's waterfront, dangling a massive triangular chip as it performs a precision dipping maneuver into an enormous bowl of creamy sauce. This spectacular FOOH advertisement transforms Galataport's plaza into the world's largest snacking station, with the Bosphorus and city skyline as backdrop. Onlookers watch as the yellow helicopter completes its mission, the branded black bowl prominently displaying "Doritos DIPPAS" in gold lettering. This elaborate visual metaphor brings the Turkish slogan "let Dippas be dipped in dip sauce" to life, celebrating the beloved snack's return with appropriately epic scale.