Doritos: Flamin' Hot Billboard Explosion

Fooh concept details:

A highway billboard advertising Doritos Flamin' Hot erupts in massive flames that spread from the advertisement down onto the road where chip bags have scattered across the asphalt. This explosive Doritos FOOH ad literally brings the "Flamin' Hot" experience to life, proving that some snacks are so intensely spicy they can set the entire roadway ablaze and stop traffic with their heat.