Douglas: Ghent's Floating Beauty Garden

Fooh concept details:

Giant white flowers bloom across Ghent's historic waterways as oversized Douglas cosmetics emerge from their petals and float through the air above the medieval city. The massive floral display transforms the Belgian canal into a magical beauty river, with skincare products and makeup tubes gracefully rising from blooming lotuses. This dreamy Douglas FOOH campaign turns Ghent's iconic architecture into a fairytale beauty destination, where flowers literally give birth to cosmetics in a stunning aquatic garden.