Douglas: Ghent's Floating Beauty Garden

FooH Overview:

Brand: Douglas
Industry: Beauty
Creator: VAES visuals

Fooh concept details:

Giant white flowers bloom across Ghent's historic waterways as oversized Douglas cosmetics emerge from their petals and float through the air above the medieval city. The massive floral display transforms the Belgian canal into a magical beauty river, with skincare products and makeup tubes gracefully rising from blooming lotuses. This dreamy Douglas FOOH campaign turns Ghent's iconic architecture into a fairytale beauty destination, where flowers literally give birth to cosmetics in a stunning aquatic garden.

Additional Information:

Country: Belgium
City: Ghent
Scene: Decoration, Blooming
Environment: City, River

Related FOOH Campaigns

Douglas: Antwerp's Beauty Explosion
Brand: Douglas
Creator: VAES visuals
Sephora: Mother's Day Blooming Call
Brand: Sephora
Creator: Forgotten
Regen by Gro: Building Flaunts Fabulous Hair Makeover
Brand: Regen by Gro
Creator: WÜLFE
Nina Ricci: Giant Pink Apple Enchants Parisian Square
Brand: Nina Ricci
Creator: Unknown