Dove Men+Care: Deodorant Scent Destinations

FooH Overview:

Brand: Axe
Industry: Personal Care
Creator: Caleb Natale

Fooh concept details:

A man holds a Dove Men+Care deodorant stick indoors before a trail of CGI deodorant sticks leads him across a tropical beach. Each scent transports him to a different destination, from a sunny paradise beach to a sweeping Hawaiian mountain landscape. This Dove Men+Care FOOH advertisement showcases the Paradise, Horizon and Breeze aluminum-free deodorant range through a playful, scent-driven journey.

Additional Information:

Scene: Playground, Display, Human Interaction
Environment: Interior

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